After a decade long partnership, IWC and Lewis Hamilton will finally part ways when Hamilton joins Ferrari at the end of this season. That’s because IWC sponsor the Mercedes F1 team while Ferrari is sponsored by Richard Mille, meaning the partnership can no longer continue when Hamilton changes team. Rather than mourn the end of this partnership though, IWC are celebrating its legacy with a farewell pop-up event in London taking place at Battersea Power Station from 2nd – 7th July.
The pop-up be a retrospective look at Hamilton’s career with Mercedes and the IWCs they’ve created in the years they’ve been together. It promises to feature exhibition items such as his 2020 Silverstone 1st place trophy and Mercedes-AMG F1 W10 EQ Power+ car from the 2019 Formula One World Championship. Plus, the Ingenieur Chronograph Edition Lewis Hamilton, 2014 (IW379602), Ingenieur Chronograph Sport Edition 50th Anniversary of Mercedes-AMG, 2017, (IW380902) and Portugieser Tourbillon Retrograde “Lewis Hamilton”, 2023, (IW394008).
It’s a fantastic opportunity to check out the connection between the legendary racer and the iconic watch brand. Plus, why not make a day of it considering that London Battersea Power Station has recently become one the UK’s watch retail hotspots. The pop-up exhibition will be located at Malaysia Square, Battersea Power Station, London, SW11 8BJ and you are invited to register for attendance on the IWC website.
More details at IWC.
